Brass Tacks Coffee: A Fresh Look + New Lineup

Barista Shainna standing in the Brass Tacks Southside cafe holding two bags of coffee 
get down to brass tacks!

Big things are happening at Brass Tacks.

First things first: the new look

You’ll notice it right away.

Our new coffee bags are built to reflect where we’re from—right here on the First Coast. Think sun, salt air, and that unmistakable Florida energy. We wanted something that feels like home the second you pick it up.

Beyond the look, this is a step forward in how we present our coffee. Same commitment to quality—just with more intention behind every detail.

Meet the new core lineup

Along with the new look comes a refreshed lineup of coffees designed to be simple, approachable, and dialed for specific experiences.

Flow State Espresso
Beach Cruiser
A beach scene with seagulls and waves in the background, a branded coffee info card in the foreground planted in the sand.
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Shop all bags 
dawn patrol
A person's hand holding a Brass Tacks Coffee Company loyalty card featuring a sun and wave design, with a tattoo visible on the wrist, against a beach background with cloudy sky and ocean waves.
Close-up view of a cactus plant with yellowish-green pads covered in small black and brown spots. There is a promotional tag from Brass Tacks Coffee Company attached to the cactus, advertising a coffee blend called Flow State, with details about flavor notes and roast level.

These are your go-to, everyday coffees—each built with a specific vibe, flavor profile, and use in mind.

“Wait…what happened to my favorite coffee?”

Good news: it’s probably still here.

In many cases, your favorite coffees haven’t disappeared—they’ve just evolved (and in some cases, been renamed).

Hand holding a coffee Tasting note card labeled 'Flow State' in front of a large, colorful, abstract frog sculpture outdoors.

Barking Iron Espresso → Flow State Espresso

A package of Brass Tacks Coffee Co.'s Barking Iron Espresso coffee beans on a wooden table inside a bright cafe with large windows and string lights.
A view of a large bridge over a body of water with a cloudy sky overhead. There is a sign attached to a rock in the foreground that reads 'BRASS TACKS Coffee Company,' and includes a 'NO WAKE ZONE' notice, with yellow and purple graphics and text.

Decaf?

Still here—now called No Wake Zone. Same coffee, new name.

Coffee bag labeled 'Brass Tacks Coffee Co.' with a black and white geometric design and yellow text indicating decaffeinated Brazil coffee, placed on a reflective black surface in a coffee shop setting with a coffee machine and window in the background.

to sum it up…

What about single origins?

We still love them—and we’re still roasting them.

You’ll continue to see favorites like Brazil, Ethiopia, and Colombia on the shelves, along with occasional limited releases. But with this refresh, we’ve put more focus on blends that clearly communicate flavor and use.

Why? Because we want it to be easier for everyone—whether you’re deep into specialty coffee or just trying to find something you’ll love at home.

Why the shift toward blends?

Simple: we want coffee to feel approachable.

Not everyone knows what to expect from a label like “Ethiopia” or “Colombia”—and that’s okay. Our blends are designed to remove the guesswork and help you find exactly what you’re looking for, whether that’s:

  • something bold and classic

  • something bright and lively

  • or something perfect for your morning latte

Same quality coffee—just easier to navigate.

The bigger picture

At the end of the day, this refresh is about one thing:

Fueling what you love.

Whether you’re heading out for a day on the water, dialing in at work, or just enjoying a slow morning—our coffee is built to meet you there.

If you’ve got a favorite, it’s probably still here.
If you don’t yet…you’re about to find one.