Get down to brass tacks

Brass Tacks Coffee was born from the belief that unique and local coffee shops make stronger communities. Along the way we learned that making great coffee can be straightforward, fun and approachable. 

In the very beginning, before Brass Tacks was a coffee company, it was a philosophy. The philosophy that great coffee shouldn’t be confusing or complicated, it should be accessible and not take itself too seriously. Back in 2011, With that in mind we opened our first store, Spring Park Coffee, in our hometown of Green Cove Springs. It was during the process of growing Spring Park Coffee that we learned the strong connection between coffee shops and the communities they serve. Coffee shops are a hub of social interaction where friendships are made, businesses are formed, and communities are strengthened.

The bonds we made with our community and the support they have shown us helped us develop into our very own locally roasted coffee company, Brass Tacks Coffee, and multiple retail locations around NorthEast Florida.

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Brass Tacks Coffee is a group of friends with an entrepreneurial spirit set out to bring approachable, fun, coffee experience to their community. Coffee that represents the best of community and friendship. A coffee brand that concentrates on creating a unique approach to creative products. Brass Tacks Coffee works to build an establishment centered on an active lifestyle fueled by what you love.


The crew behind the brew

  • Steven, President of Brass Tacks Coffee Co., enjoying the outdoors in a mountain setting wearing Brass Tacks apparel

    Steven kelley

    On the clock: President

    Off the clock: Stargazing, lawn work, P90X

  • Valerie, CFO of Brass Tacks Coffee Co., exploring a desert canyon landscape with camera, reflecting adventurous brand lifestyle

    Valerie kelley

    On the clock: Accounting & HR

    Off the clock: Spending time with my family, being outside, preferably both at the same time

  • Taylor, Retail Director at Brass Tacks Coffee Co., performing live on stage with bass guitar, reflecting creative and music-driven culture

    Taylor Collins

    On the clock: Retail Director

    Off the clock: Rocking, fishing, paddling

  • Justin, Roasting and Wholesale Director at Brass Tacks Coffee Co., in roastery holding coffee roasting book next to roasting machine

    Justin Hall

    On the clock: Roasting & Wholesale Director

    Off the clock: Reading, Gran Turismo, board games

  • Taylor Kernan, marketing director, wearing a yellow top, black shorts, a black hat, and an orange backpack, stands on rocks in front of a rushing river with a waterfall and mountains in the background.

    Taylor Kernan

    On the clock: Marketing Director

    Off the clock: Spending time outside

  • Gianna Tabbitas, Southside manager, wearing sunglasses, a white top, light blue jeans, and beige boots sitting on a stone bench in a park surrounded by greenery and blooming flowers, with trees and a truck in the background.

    Gianna Tabbitas

    On the clock: Southside Manager

    Off the clock: Reading and finding a new bakery to try

  • Anna, Fruit Cove Café Manager at Brass Tacks Coffee Co., smiling indoors next to a dinosaur display in a unique setting

    Anna Jones

    On the clock: Fruit Cove Manager

    Off the clock: Student at UNF, traveling with friends